Redhook just decided to blow up the concept of a calendar

This is exact time of the year, I'm usually getting ready to bemoan the early entry of fall & Octoberfest beers onto the market. Boston Beer/Sam Adams is usually the biggest culprit, but it's not unusual to see several such beers on shelves before August 1st. I will say that it seems like virtually everyone has taken the advice and pushed back their fall beer distribution, even if just for a couple of weeks.

Redhook Brewery, however, decided to go in the other direction, as I saw this in the grocery store earlier this week:

Winterhook. Winterhook! Redhook impressively blew past the fall holidays and pushed straight into the winter months! IN JULY!